Modernizing the branding for Zincuta Ointment, a naturopathic remedy that’s been around since 1890, starts with the essence of brand: harnessing the power of nature to heal and nourish the human skin utilizing clean ingredients that work in harmony with your body to provide true wellness.
Maybe the most common symbol of the integration of mankind and nature is the Green Man motif, which is common in architecture and art. It’s the image of a face surrounded by foliage, which inspired the new Zincuta icon.
Although commonly perceived as an ancient Celtic symbol, its origins and original meaning are found in many cultures from many ages around the world. The Green Man symbol has been found carved into pagan temples, medieval churches and cathedrals, and used as a Victorian architectural motif across an area stretching from Ireland in the west to Russia in the east.
The Green Man, a symbol that represents humanity’s connection to Mother Nature, feels like the obvious inspiration for a highly effective healing remedy that contains a natural sealing emollient, known herbal anti-inflammatory essential oils, plant-based antioxidants and the curing power of zinc.